Mr. Neal Lassila launched Fresh Juice Global on May 9th, 2012, with the vision, “To be the recognized leader of customer experience strategies, innovative design, technologies, content, delivery, and services.” Since then, Fresh Juice has grown rapidly with several enterprise-class retail and hospitality clients. The guiding principles are: being the very best at innovation, creativity, and quality in all that we do.
Previously, Mr. Lassila held key executive leadership roles at The Walt Disney Company. These positions span over 22 years, with the past 14 years in Technology, Business Strategic Planning, and Research and Development, specifically leading retail technology and business strategies for ESPN Zone, Disney Quest, and several business initiatives in Disney Consumer Products. During Mr. Lassila’s last four years with Disney, he was a member of the executive leadership team at Disney Retail, a chain of 375 stores in 11 countries, and led the technology strategic planning, global development and roll out of the new “Imagination Park” guest experiences. He also led the strategic overhaul of POS and e-commerce technologies (including cross channel integration) and led the Disney Retail Omni Channel strategic planning and implementation. He was a member of several Disney boards and committees including Enterprise Architecture Board, Internship Program Development, Global Leadership Team, and Blue Sky Team. Mr. Lassila is named inventor on two (2) Disney patents.
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Prior to joining The Walt Disney Company, he was Director of Information Services for Fresh Point Inc. where he was responsible for 35 foodservice and retail outlet companies throughout the United States and Canada with $1.1 billion in revenue. In addition, he spent four years as Vice President of Information Services for Empire of America Relocation Services, with revenues of $100 million, and was responsible for the entire technology department reporting to the CEO and routinely interacting with executive management from Fortune 1000 companies.
Mr. Lassila is very active in his community, including working as head coach of multiple age youth sports. He organized and started Boy Scout Troop 288 in Santa Clarita, CA, now thriving with 100+ scouts. He continues to be active with his church, serving as an advisor on the Finance Board and remains active with the YMCA parent-child programs.
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He has been a guest speaker at many conferences including the Urban Land Institute Entertainment Development Council and was the keynote speaker at the Dolby Sales Conference. He spoke at the EMC User Conference on Digital Assets Management Strategies.