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industry

Customer Experience: Red carpet retail

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Not long ago, conventional wisdom had it that online shopping would soon consign vast swaths of traditional retail stores to the scrap heap of history. But the old guard is fighting back, and it is doing so by turning what’s been perceived as a fatal flaw—people needing to schlep to their locations—into a selling point. […]

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Ugg, Sanuk parent Deckers goes omnichannel in showcase store

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The most interesting part of Deckers Outdoor Corp.’s newest brick-and-mortar store isn’t the lineup of Ugg boots and Sanuk sandals – it’s the electronic hardware fixed throughout the Goleta space. A centrally-placed bank of eight iPads allows customers to order out-of-stock items online and ship them free of charge. At a large touchscreen installed in […]

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Myths and Realities of Omnichannel Retailing

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“Omnichannel” has held center stage as a trend and buzzword for retailers for the past year or so. Aided by the recovering economy and a more engaged consumer base, it’s important to understand what retailers have learned from their omnichannel efforts to move beyond mere “buzz” to truly effective execution across channels. Many retailers have […]

5 human

The 5 Human Passages to Brand Loyalty

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Brand loyalty is about connecting with your consumer. It’s about having a brand story that communicates the personality and values of your brand. It’s about delivering on your brand promise. It’s about the impression your brand leaves on your consumer. It’s about the emotional engagement which drives repeat purchase decisions. At the very core of […]

bBooth

bBooth: New path to musical stardom?

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Watch the latest video at video.foxnews.comCalling all singers and vocalists.. Welcome to bBooth! It’s a studio quality sound booth that one can step into and instantly begin recording their audition tape. Once they have recorded their audition, they can then upload it to youtube, share through social media and even appear on bBoothTV – a […]

bBooth

bBooth: New path to musical stardom?

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Watch the latest video at video.foxnews.comCalling all singers and vocalists! Here is an amazing new invention called bBooth. It’s a studio quality sound booth that one can step into and instantly begin recording their audition tape. Once they have recorded their audition, they can then upload it to youtube, share through social media and even […]