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Ho-Ho-Hooray! Great Holiday In-Store Experiences!

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As we begin a fresh new year and the holiday rollercoasters starts to alleviate, let’s take a moment to reflect on the successful retail holiday season we just concluded. We all know the holidays make extraordinarily eventful and sometimes frenetic shopping experiences. However, some retail stores put in the extra effort to ensure the preservation […]

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3 Ways to Boost Innovative Heart and Soul

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 In some previous blog posts, I’ve mentioned the importance of innovation and emotion when it comes to customer experiences.  It is important to remember that innovation is not just referring to technology.  Why?  I believe there are three important practices to create a magical experience for customers, and drive true “heart and soul experiences.” 1. It’s not just about […]

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An Interview with Charlie Morrow

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Charlie Morrow is a creative sound artist, composer, conceptualist and performer whose work connects leading edge ideas and technologies. He is the Founder and Creative Director of Charles Morrow Productions and MorrowSound® True 3D Sonic Experiences for destinations, institutions and projects, including Fresh Juice Global’s own theater! Neal Lassila: What are some of the most […]

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Exclusive Interview with Normalynn Cutler, President & Owner of Cutler Enterprises

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NormaLynn Cutler is the President and Owner of Cutler Enterprises (since 1991). Cutler Enterprises is an innovative branding group creating signature events, public place making, brand identity through all media, and creative consultancy to companies and municipalities. Fresh Juice Global has worked with NormaLynn and Cutler Enterprises on numerous marketing, brand development and digital promotion […]

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What is the Secret Ingredient to Experiential Innovation in 2013?

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A car that you order online, edgy stores within a store, brands owning colors (e.g. Target owns ‘red’), online fans going in-store to touch, feel and experience, and organic community/social media fan bases are a few demonstrations of what is working today. These innovative advancements in 2013 are changing the way businesses are using technology […]

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Why Move to an Innovative Customer Experience?

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If you were throwing a party, wouldn’t you make sure every detail is tailored to ensure your guests have a genuinely enjoyable and positive experience? The same intentions should apply to how you practice innovation toward your company’s customer experience. You want customers to feel delighted, confident and overall satisfied with having the most paramount […]

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Are Brick & Mortar Stores Dying?

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Brick and Mortar stores and Hospitality businesses are beginning to see through the fog of customer experience innovation. At the same time, the digital signage industry, digital agencies, and design firms are creating a new marine layer of complexity around what brands should do about in-location customer experiences. The result? Many brands are either unable […]

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Exclusive Interview with Brian Edwards of Edwards Technologies, Inc. (ETI)

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Neal Lassila: How has technology progressed over time with respect to its relevant position as a creative discipline during the stages of a development’s conceptualization? Brian Edwards: Until recently, technology like that which ETI provides has been predominantly viewed as a “value-added afterthought” or venue enhancement that revitalized an existing environment. Increasingly, brands and real […]

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How to make your digital signage stand out?

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Performance by the numbers … Intel Corporation estimates that by 2015, there will 22 million digital displays and 10 million media players. In August, 2010, Eric Schmidt (Google CEO) was quoted: “Every two days now we create as much information as we did from the dawn of civilization up until 2003. That’s something like five […]