Mr. Edwards recognized early on that exciting stories combined with captivating visual images and sound not only heighten the guest experience, but communicate ideas, sell products, entertain and inspire.
His talent for designing the finest technology solutions to enhance any story has helped make his company, Edwards Technologies, Inc. (ETI), one of the busiest and most respected firms in the industry.
Edwards began his career in Southern California in the early 1970s, designing and installing home stereo systems for such clients as Michael Jackson and legendary record producer Lou Adler. Soon, he was setting up high-performance audio and lighting systems in Los Angeles’ hottest discos and nightclubs. In 1980, as multisensory environments began to find a broader market, Edwards began integrating video displays and playback systems into his audio and lighting systems.
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In 1984, Edwards founded ETI, getting its first big break when Universal Studios Hollywood asked the company to replace its old film systems with video arrangements. This opened the door to other opportunities, which
led to ground-breaking and award-winning projects with leading theme parks, museums, retail outlets and corporations, including LEGO theme parks and retail stores, Nike’s Tiger Woods Center, Vans stores, GameWorks, Volkswagen Autostadt, the International Spy Museum, the Lincoln Presidential Library and Museum, Battle Stations 21 and most recently The National Infantry Museum. As CEO of ETI, Brian takes a hands-on approach to building stimulating environments. Whether it’s building a theme park, or performing a sound and video installation, every phase of every project must first meet with Brian’s approval. It’s this kind of attention to detail that has resulted in the company’s 100 percent on-time project completion record.
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“I see myself as an electronic storyteller,” says Brian. “ETI helps companies tell their story by developing extraordinary immersive experiences that can’t be found anywhere else.”
Edwards currently serves as the chairman for the Urban Land Institute’s Entertainment Development Council, and is past president of the Themed Entertainment Association (TEA), an international alliance of the world’s leading location-based entertainment professionals.