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Boutique Design – Hospitality Reinvented

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INTERCONTINENTAL MIAMI Located on Biscayne Bay, the 34-story InterContinental Miami has always had a high profile. But the hotel’s backers pumped up the property’s visual volume—both inside and out—by installing 19-story LED “digital canvases” on two of its facades, a Times Square-style LED marquee at its entrance and a series of interactive LCD screens in […]


Customer Experience: Red carpet retail

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Not long ago, conventional wisdom had it that online shopping would soon consign vast swaths of traditional retail stores to the scrap heap of history. But the old guard is fighting back, and it is doing so by turning what’s been perceived as a fatal flaw—people needing to schlep to their locations—into a selling point. […]

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Ugg, Sanuk parent Deckers goes omnichannel in showcase store

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The most interesting part of Deckers Outdoor Corp.’s newest brick-and-mortar store isn’t the lineup of Ugg boots and Sanuk sandals – it’s the electronic hardware fixed throughout the Goleta space. A centrally-placed bank of eight iPads allows customers to order out-of-stock items online and ship them free of charge. At a large touchscreen installed in […]


Myths and Realities of Omnichannel Retailing

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“Omnichannel” has held center stage as a trend and buzzword for retailers for the past year or so. Aided by the recovering economy and a more engaged consumer base, it’s important to understand what retailers have learned from their omnichannel efforts to move beyond mere “buzz” to truly effective execution across channels. Many retailers have […]

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Hilton Grand Vacations Elara

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Challenge: Hilton Grand Vacations wanted to make their time share purchasing process an easy, enjoyable and interactive experience. Experience: Together with Hilton Grand Vacations we reimagined and transformed the vacation ownership sales experience.

driscolls berry case

Driscoll’s Berry Case

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Challenge: Driscoll’s is a family owned and operated company that’s been in business for over 100 years. They came to us looking for ways to better connect with their consumers on a personal level at the point of purchase. The experience needed to be memorable, repeatable, sustainable and measurable. Experience: We designed an interactive berry […]

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InterContinental Hotel Miami

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Challenge: The InterContinental Hotel was celebrating over 25 years as an icon of the downtown Miami skyline and wanted to reestablish themselves again as THE iconic downtown hotel. Experience: “When our guests walk through the doors of the new InterContinental Miami, they are stepping inside a hotel that captures the pulse of this city” said […]

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Quiksilver Stores

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Challenge: Quiksilver has been the premium youth lifestyle and culture clothing brand within the action sports market for over 40 years. Their competition has seen this and tried to emulate them, making it more difficult for Quiksilver to differentiate their brand in the market place. Our challenge was to make visiting a Quiksilver store not […]

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The 5 Human Passages to Brand Loyalty

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Brand loyalty is about connecting with your consumer. It’s about having a brand story that communicates the personality and values of your brand. It’s about delivering on your brand promise. It’s about the impression your brand leaves on your consumer. It’s about the emotional engagement which drives repeat purchase decisions. At the very core of […]