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Ugg, Sanuk parent Deckers goes omnichannel in showcase store

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The most interesting part of Deckers Outdoor Corp.’s newest brick-and-mortar store isn’t the lineup of Ugg boots and Sanuk sandals – it’s the electronic hardware fixed throughout the Goleta space. A centrally-placed bank of eight iPads allows customers to order out-of-stock items online and ship them free of charge. At a large touchscreen installed in […]

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Myths and Realities of Omnichannel Retailing

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“Omnichannel” has held center stage as a trend and buzzword for retailers for the past year or so. Aided by the recovering economy and a more engaged consumer base, it’s important to understand what retailers have learned from their omnichannel efforts to move beyond mere “buzz” to truly effective execution across channels. Many retailers have […]